In this first of a new series of
reports, POPAI takes a closer
look at the convenience sector,
exploring its relevance in the UK
retail landscape and the potential
opportunities for growth.
We
investigate who the sector’s
shoppers are and how they
behave in terms of shopping
frequency and purchases.
Specifically, we examine the
role of P-O-P display within the
channel, and how retailers could
better use it to drive sales and
increase engagement.
POPAI would like to thank multichannel
marketing experts Linney, for sponsoring
this research as well a more comprehensive
report which will be available to POPAI
members later in the year.
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