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SECTOR REPORT: CONVENIENCE BY POPAI UK & IRELAND

In this first of a new series of reports, POPAI takes a closer look at the convenience sector, exploring its relevance in the UK retail landscape and the potential opportunities for growth.

We investigate who the sector’s shoppers are and how they behave in terms of shopping frequency and purchases. Specifically, we examine the role of P-O-P display within the channel, and how retailers could better use it to drive sales and increase engagement.

 

POPAI would like to thank multichannel marketing experts Linney, for sponsoring this research as well a more comprehensive report which will be available to POPAI members later in the year.

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