The ingredients of a successful shopper activation by Birds Eye UK & Ireland
"The ingredients of a successful shopper activation"
- Taking time-sensitive insights through to action for the shopper.
- Starting with the shopper at the heart; delivering a triple-win.
- Delivering a relevant shopper-led 360' campaign across multiple touchpoints.
This presentation was originally given at the POPAI Retail Marketing Conference on 8th February 2023 by Nicola Jackson, Shopper Marketing Controller, Birds Eye UK & Ireland.
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