Author: Mars Chocolate
Document Type: Presentation
File Size:
Publication Date: 3 February 2014
This presentation looks at the ripple effects of the recession...
- ...the impact on the retail landscape, shopper
behaviour and manufacturer marketing strategy...
- ...and the impact on the way shoppers shop...
-
...and what we can and should be doing about it!
Originally presented by Andy Page, In-store Marketing Controller for Mars Chocolate at the POPAI Annual Retail Marketing Conference on 6th February 2014 in London.
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