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WHAT IS THE ROLE OF IN-STORE DISPLAY IN A POST RECESSIONARY RETAIL ENVIRONMENT BY MARS CHOCOLATE

This presentation looks at the ripple effects of the recession...

  • ...the impact on the retail landscape, shopper behaviour and manufacturer marketing strategy...
  • ...and the impact on the way shoppers shop...
  • ...and what we can and should be doing about it!   

Originally presented by Andy Page, In-store Marketing Controller for Mars Chocolate at the POPAI Annual Retail Marketing Conference on 6th February 2014 in London.

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