Offering a fantastic product to shoppers is no longer enough. Increasing competition across all categories, combined with changing shopper demands, means that brands must look to more creative ways to engage with existing customers and capture the attention of potential new ones.
More and more brands are turning to ‘experiential’, offering in-store installations and activations that shoppers can be a part of and in turn be tempted into making a purchase. In this Best Practice report, we have delved into the POPAI Awards archive, asking: who offered an unforgettable experience to shoppers?
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