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SUSTAINABLE POSM AS A STRATEGY BY P&G

A presentation looking at sustainable POSM as a strategy.

It covers:

  • Sustainability 2030 ambition
  • 6 How to Win Strategies to drive sustainable POSM
  • Institutionalization of the POPAI Sustainability score
  • Progress so far

Originally presented by Valerie Vander Haeghan, Associate Director, Store Experience - Europe for P&G at POPAI Retail Marketing Conference on 13th February 2020.  

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