Achieving a grand slam in retail stores by Vodafone

How Vodafone leveraged a partnership with Wimbledon to achieve a grand slam in retail stores

Vodafone presented how a prestigious partnership gave them the opportunity to create a retail-first, and POPAI Award winning execution for Wimbledon 2022 and then use the learnings to go bigger and better for Wimbledon 2023 and Christmas 2023.

By liberating the brief and not being restricted to key brand visuals, Vodafone was able to dream big and create a show-stopping bespoke installation with the theme of a summertime garden. The execution was well received by in store teams and the public achieving a 146% increase in awareness of the sponsorship and made Vodafone 45% more appealing as a brand.

The Christmas 2023 campaign brought online game characters to life in the retail stores in the form of 3D printed elves and digital screens and actually influenced the above the line campaign.

Download the presentation for the full story.

This presentation was given at the POPAI Retail Marketing Conference 2024 by Jamie Canham, Retail Brand Manager, Vodafone and Simon Jones, Haygarth.

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