Author: GDR Creative Intelligence
Document Type: Presentation
File Size:
Publication Date: 21 September 2018
This presentation looks at Cardboard as a channel.
It covers:
- The increased focus on sustainability by brands
- How brands have changed the way they use cardboard
- Adding value to the consumer through how cardboard is used
Originally presented by Alex Sbardella, SVP Global innovation, GDR Creative Intelligence at POPAI Shopper Seminar on the 20th September 2018.
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