Percy Pig World by Marks & Spencer

M&S presented about their successful, and POPAI Award winning, Percy Pig World shop-in-shop.

This experiential shopping environment showcased their extensive Percy Pig range across food and clothes and although only originally due to be live for 3 months got extended to 12. The space needed to deliver Instagrammable moments to children (and adults) and encompass the magic of the Percy Pig character.

Percy Pig World was successful in delivering a brand moment that was interactive and engaging, that customers would go out of their way to visit again and again. The playful and eclectic space had an iconic pink entrance with interactive elements including Percy’s ‘oink’ and the unmistakable smell of Percy Pig sweets.

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This presentation was given at the POPAI Retail Marketing Conference 2024 by Catherine Sealey, Store Design Manager, M&S and Steve Green, Founder, Quagga Design.