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DIGITAL DISRUPTION BY SHOPPERCENTRIC

This presentation looks at Digital disruption of shopping patterns.

It covers:

- Shopping lists are fragmenting as category needs are met across stores and the internet

- The new threat to traditional retail is decision delegation

- How are habits changing and what can brands and retailers do about it?

Originally presented by Danielle Pinnington, Managing Director, Shoppercentric at POPAI Shopper Seminar on the 20th September 2018.

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