This presentation looks at Digital disruption of shopping patterns.
It covers:
- Shopping lists are fragmenting as category needs are met across stores and the internet
- The new threat to traditional retail is decision delegation
- How are habits changing and what can brands and retailers do about it?
Originally presented by Danielle Pinnington, Managing Director, Shoppercentric at POPAI Shopper Seminar on the 20th September 2018.
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