This presentation looks at Digital disruption of shopping patterns.
- Shopping lists are fragmenting as category needs are met across stores and the internet
- The new threat to traditional retail is decision delegation
- How are habits changing and what can brands and retailers do about it?
Originally presented by Danielle Pinnington, Managing Director, Shoppercentric at POPAI Shopper Seminar on the 20th September 2018.
Sorry, this document is only available to members. If you are already a member, login here.
Contact us for details on membership and becoming a member.