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'CASH IS DEAD, LONG LIVE CASH': THE CONNECTED CASH SHOPPER BY PAYPOINT

This presentation looks at the connected cash shopper including: 

  • Cash consumer behaviour in a digital world
  • Mythbusting - driving footfall 2.0
  • Keeping up with consumers in a future you can't predict  

Originally presented by Steve O’Neill, Marketing Director, PayPoint UK and Ireland at the POPAI Connected Shopper Seminar 2015 in London.

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