'Cash is Dead, Long Live Cash': The Connected Cash Shopper

Author: Paypoint

Document Type: Presentation

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Publication Date: 22 May 2015

 

This presentation looks at the connected cash shopper including: 

  • Cash consumer behaviour in a digital world
  • Mythbusting - driving footfall 2.0
  • Keeping up with consumers in a future you can't predict  

Originally presented by Steve O’Neill, Marketing Director, PayPoint UK and Ireland at the POPAI Connected Shopper Seminar 2015 in London.

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