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SHOPPER INVESTIGATION - GROCERY PROMOTIONS BY ROAMLER - ISSUE 39

With over a third of FMCG products purchased whilst on some form of promotion, this report explores shoppers’ attitudes towards promotional activity and their in-store behaviour when faced with a raft of promotional offers.

\It also looks at what P-O-P materials are being used in supermarkets to communicate promotional activity and display products on offer.

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