Author: Roamler
Document Type: Insights Report
File Size:
Publication Date: 23 September 2019
With over a
third of FMCG products purchased whilst on some form of promotion, this report
explores shoppers’ attitudes towards promotional activity and their in-store
behaviour when faced with a raft of promotional offers.
\It also looks
at what P-O-P materials are being used in supermarkets to communicate promotional
activity and display products on offer.
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