Shopper Investigation - Grocery Promotions by Roamler - Issue 39 by Roamler

With over a third of FMCG products purchased whilst on some form of promotion, this report explores shoppers’ attitudes towards promotional activity and their in-store behaviour when faced with a raft of promotional offers.

\It also looks at what P-O-P materials are being used in supermarkets to communicate promotional activity and display products on offer.