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NEW STORE FORMAT: TRANSFORMING THE WICKES'S CUSTOMER JOURNEY BY WICKES

This presentation looks at the journey to arrive at new format Wickes stores. 

Part of Wickes's 5 year plan is to transform the customer journey and there are five ways this is being achieved in-store. It looks at various area of the store: 

  • Exterior
  • Navigation
  • Seasonal space
  • Design centre

The presentation ends with the results so far. 

Originally presented by Kelly Latham-Gough, Senior Marketing Manager Store Format from Wickes on the 17th September 2015 at the Irish In-store Seminar.

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