Author: POPAI UK & Ireland
Document Type: Insights Report
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Publication Date: 17 March 2022
As we become more globally environmentally conscious, we are seeing an emergence of labels and logos to encourage recycling and other eco-friendly activities, or to offer information about the green credentials of a product or its packaging. But is this creating deeper understanding or simply causing confusion? POPAI conducted extensive research into the use, clarity, and purpose of these symbols, asking: which logos are leaving their mark?
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