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GLOBAL TRENDS - HOW COVID-19 IS CHANGING THE ROLE OF PHYSICAL STORES BY GDR CREATIVE INTELLIGENCE

GDR’s Managing Editor John O’Sullivan explores how the growth of e-commerce and the proliferation of online logistics systems during the pandemic have changed the role of our physical stores.

The steady growth of e-commerce sales globally during the last decade, coupled with the accelerating effect of the pandemic, leaves us in no doubt that the role of the physical store has now changed forever.

We are firm believers that there will always be a place for physical stores in the omnichannel retail strategies of the future, but those locations will serve different purposes and come in different formats from the stores of the 20th century.

It is time to leave behind the past and build for the future.

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