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IN-STORE INSIGHTS MAGAZINE - ISSUE 23

Put simply, this issue is about promoting best practice. As we sat down to put the finishing touches to our autumn edition, we broke away from our duties to see the winners of the POPAI Awards announced. We toast the very best in P-O-P talent with a special report on the biggest night in the industry event calendar (see page 4).

There’s also an intriguing report into the rise of the male spender and what the demise of the old cliché that ‘men hate shopping’ means for brands (page 9). DIY retailer Wickes has been completing the next chapter in its own journey to continuous improvement recently with its new concept store. We travelled to Newbury to meet up with Wickes’ Kelly Latham-Gough, senior marketing manager for store format, to tour the latest store opening and hear how the retailer has been tearing down the walls to an enhanced customer experience (turn to page 17).

I’d also recommend you check out the report from our friends at GDR Creative Intelligence as they report on the latest trends in global retail (page 23). If you’re still hungry for more ‘best in class’ inspiration, why not visit the awards gallery on the POPAI website, featuring all of this year’s award-winning case studies.

Finally, as we head into the autumn, In-Store Insights is set for major overhaul – all part of our own continued push for excellence. To find out more about that, turn to page 30.

Happy reading!

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