Global Trends - Phygital Playgrounds

Author: GDR Creative Intelligence

Document Type: Insights Report

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Publication Date: 8 October 2021

 

In this Phygital Playgrounds report, we explore a new evolution of omnichannel retail where brands and retailers are using their physical stores as a value-added extension of their digital experience and giving their customers more flexibility to shop the way they want to. 

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