Author: GDR Creative Intelligence
          
          Document Type: Insights Report
          
            File Size: 
          
          Publication Date: 8 October 2021
          
           
          In this Phygital Playgrounds report, we explore a new evolution of omnichannel retail where brands and retailers are using their physical stores as a value-added extension of their digital experience and giving their customers more flexibility to shop the way they want to. 
          
          
            NOTE: There is only a member version of this document available.  To access this login and/or become a POPAI Member.