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TACKLING WHAT'S TRENDING BY GDR CREATIVE INTELLIGENCE

A presentation that looks at acknowledging and exploiting the trends and platforms that dominate our lives. Case studies look at Tok&Stock in Brazil, Snickers and 7-Eleven in Australia, and Westfield and Sanderson Hotels in the UK.  

Originally presented by Lamorna Byford, Innovation Researcher at GDR Creative Intelligence at the POPAI Shopper Seminar on the 22nd September 2016 in Manchester.

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