Author: POPAI UK & Ireland
Document Type: Insights Report
File Size: 646.0 Kb
Publication Date: 30 January 2025
Download a special edition of our Shopper Investigation: Cosmetics report for non-members.
In the highly competitive world of cosmetics retail, P-O-P displays play a pivotal role in capturing shopper attention, communicating brand identity, and driving sales. From wall fixtures and freestanding display units (FSDUs) to immersive shop-in-shop areas, the retail environment offers brands a canvas to influence purchasing decisions and create memorable in-store experiences.
NOTE: There is a more comprehensive member version of this document available. To access this login and/or become a POPAI Member.