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GLOBAL TRENDS: CARDBOARD AS A CHANNEL BY POPAI UK & IRELAND

During the last decade there has been a real shift in consumers’ expectations of how brands approach sustainability and waste.

Plastics have been the real villain of the piece since The Ellen MacArthur Foundation’s 2016 study famously revealed that there will be more plastic than fish in our seas by 2050. This has intensified the focus on brands’ sustainability efforts, the ingredients they use in their products and the materials and practices they use in their production processes. 

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