Author: Decode Marketing and KFC
Document Type: Presentation
File Size:
Publication Date: 26 September 2016
Using an objective based framework to influence shopper decisions and how this was implanted by KFC:
- Reward
- Response
- Recognise
- Relay
- Result
Originally presented by Martin Bryant, Senior Consumer Insights Manager at KFC and Kathryn Purchase, Head of Shopper at Decode Marketing, at the POPAI Shopper Seminar on 22nd September 2016 in Manchester.
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