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IN-STORE INSIGHTS MAGAZINE - ISSUE 19 BY POPAI UK & IRELAND

As we roll into Autumn and 2014 begins to fade, we are busy preparing for celebrations ahead. top of the list is the impending popaI awards gala Dinner. But before donning our best suit to toast the very best in P-O-P talent, this issue offers up a look ahead to the biggest night in the industry event calendar (see page 4).

As everyone knows, creatives rarely work well on an empty stomach. so, for our Autumn sector report (page 7) we look at the challenges and in-store activations that are causing a stir within the rapidly evolving Breakfast category.

Continuing the theme of promoting best practice, we also interview Duncan Malyon (turn to page 15), sales director at Camelot and the man tasked with ensuring retail engagement is anything but luck.

Finally, I’d also recommend you check out another story in this issue that is dedicated to best in class P-O-P, as we review a selection of in-store displays that demonstrate creative flair with a keen eye for exquisite detail (page 23).

If you need more inspiration visit the awards gallery on the POPAI website, featuring hundreds of award-winning case studies dating back to the very first year of the awards.

Good luck to everyone who has been nominated for an Award this year. Join us again for our special 5th anniversary winter edition as 2014 draws to a close.

Published Autumn 2014.

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