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SHOPPER INVESTIGATION - EASTER BY POPAI UK & IRELAND

Easter is often a time of celebration, and a key point on the retail calendar. However, the onset of lockdown in 2020 meant that many retailers did not see the sweet surge in sales they have come to expect.

But understanding shopper behaviour can help to drive these sales in future years. Our Shopper Investigation, conducted before the lockdown, explored shoppers’ attitudes to Easter shopping, and how the occasion was promoted and displayed in store.

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