Digital Technology Survival Toolkit by POPAI UK & Ireland

POPAI's guide to how shopper technology works, when and where to use it

The toolkit covers: 

Digital Signage
The cornerstone of retail technology - we look at the in-store power of digital signage.

Integration & Measurement
Integrating digital technology into the in-store experience, and finding the right tools to measure performance.

The Shoppers’ Screen
The technology and tools behind the shoppers’ screen, exploring what technologies are available and the tools needed to activate them.

Emerging Technology & Global Innovation
Drawing inspiration from technology best practice around the world.



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