POPAI's guide to how shopper technology works, when and where to use it
The toolkit covers:
Digital Signage
The cornerstone of retail
technology - we look
at the in-store power of
digital signage.
Integration &
Measurement
Integrating digital
technology into the in-store
experience, and
finding the right tools to
measure performance.
The Shoppers’ Screen
The technology and tools
behind the shoppers’
screen, exploring
what technologies are
available and the tools
needed to activate them.
Emerging Technology
& Global Innovation
Drawing inspiration from
technology best practice
around the world.
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