Co-op Multi Mission stores, the now & the future by Co-op

The Co-op Format Development team presented their Pure Convenience Strategy and how this translates across the business and through to shopper missions.

The presentation covered the diverse nature of the Co-op estate and explained the average time a shopper is in their stores is just under 5 minutes.

The team shared their 5 key design principles which work together to benefit customers and members, key shopping missions and Co-op colleagues.

As part of their ‘Multi Mission store’ project this thinking has been put into practice with new layouts and merchandising techniques. Store entrances have been de-cluttered, extra circulation space added for shoppers and new, clear signage.

The presentation ended with a sneak preview of 3 future design propositions to highlight membership and value in store.

Download the presentation for the full story.

This presentation was given at the POPAI Retail Marketing Conference 2024 by Ian McCutcheon, Head of Format Development, Lee Broadbent, Format Proposition Design Manager, Ryan Harvey, Multi Mission Development Lead all from the Co-op.