Author: Off Beat Donut Co
Document Type: Presentation
File Size:
Publication Date: 3 November 2016
Originally presented by Brian O’Casey, Founder at Off Beat Donut Company at the Irish Shopper Seminar on 3rd November 2016 in Dublin.
Developing and launching a new branded food and beverage retail concept:
- Creating the concept - What? Why? Who? How?
- Communicating to consumers
- Our journey so far and key learnings
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