Developing and launching a new branded food and beverage retail concept

Author: Off Beat Donut Co

Document Type: Presentation

File Size:

Publication Date: 3 November 2016

 

Originally presented by Brian O’Casey, Founder at Off Beat Donut Company at the Irish Shopper Seminar on 3rd November 2016 in Dublin.

Developing and launching a new branded food and beverage retail concept:

  • Creating the concept - What? Why? Who? How?
  • Communicating to consumers
  • Our journey so far and key learnings

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