Technology is now a fundamental
part of our lives, shaping the
way we live, work and relax.
From smartphones to laptops,
televisions to activity trackers, it is
more than likely we all engage with
technology on a daily basis.
As advances in the consumer
electronics market continue their
rapid march, shopper demand
is also changing. Brands and
retailers must rise to meet these
demands, delivering not only
high-quality products but superb
service and an immersive in-store
experience too.
We set out to find out how retailers
in the global consumer electronics
market use their retail environment
to help their sales surge.
The research covered:
- 9 countries
- 109 store visits
covering 82 retail chains,
department stores and independent outlets
- 1900 images
- Focus on 6 elements
of the physical store
signage, digital/
interactive, shop in shop,
POP, sensory media and
promotional activities
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