Storedits: Consumer Electronics (Full report) by POPAI UK & Ireland

Technology is now a fundamental part of our lives, shaping the way we live, work and relax. From smartphones to laptops, televisions to activity trackers, it is more than likely we all engage with technology on a daily basis.

As advances in the consumer electronics market continue their rapid march, shopper demand is also changing. Brands and retailers must rise to meet these demands, delivering not only high-quality products but superb service and an immersive in-store experience too.

We set out to find out how retailers in the global consumer electronics market use their retail environment to help their sales surge.

The research covered:

  • 9 countries
  • 109 store visits covering 82 retail chains, department stores and independent outlets
  • 1900 images
  • Focus on 6 elements of the physical store signage, digital/ interactive, shop in shop, POP, sensory media and promotional activities




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