Author: POPAI UK & Ireland
Document Type: Insights Report
File Size:
Publication Date: 7 June 2017
The gardening industry remains
strong, with shoppers accessing
their gardening products at
garden centres, DIY stores,
supermarkets and budget chains.
A rapidly expanding online offering
is opening out the industry to new
shoppers, with younger people
in particular showing an interest
in the grow-your-own trend.
Diversified ranges, an increase
in in-store restaurants, and new
innovations are all helping to keep
the industry active in attracting
and retaining shoppers.
Our shopper investigation saw 100
gardening shoppers visit garden centre chains
Dobbies and Wyevale and garden centres within
B&Q, Wickes and Homebase. We asked them
about the in-store experience covering displays
and promotional messaging as well as their
shopping habits related to garden products.
NOTE: There is only a member version of this document available. To access this login and/or become a POPAI Member.