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SHOPPER SEGMENTATION – CONSUMER ELECTRONICS BY POPAI UK & IRELAND

Understanding the eight most common types of shopper. 

Consumer electronics – electronic products bought for the home or for personal use – is a massive industry. Covering everything from TVs to fitness trackers, by definition it attracts a wide range of shoppers. In this report, we take a deeper dive into the market and reveal the eight categories of shopper which retailers and brands should be aware of, from those looking for a bargain to those in search of the latest technology. Here, we are really getting under the skin of shoppers, with insights to help retailers power their promotions.

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