Author: POPAI UK & Ireland
Document Type: Insights Report
File Size: 1.5 Mb
Publication Date: 28 June 2024
Download a special edition of our Best Practice: Windows report for non-members.
Window displays are an extremely versatile part of every retailer’s P-O-P toolkit. As the first visual for the shopper, they provide an effective hook to entice shoppers into store, if done well; done badly, they send shoppers on their way. Smart retailers pay careful attention to this essential area of the store, using creativity and flair to bring their own unique touches to their window displays.
In this report, we take a look back through the POPAI Awards archives to explore the winning entries in the Window Display category from the past three years. What worked well, what worked even better, and, importantly, how can retailers make their window displays shine?
Download using the link below.
NOTE: There is a more comprehensive member version of this document available. To access this login and/or become a POPAI Member.