How retail has evolved to be experiential by EE
"How retail has evolved to be experiential since COVID"
- What is the impact of Covid and how we are adapting to be more of an experiential destination
- Going paperless; since Covid how are we adapting to customers journeys?
- Adapting to different customer needs during social changes.
This presentation was originally given at the POPAI Retail Marketing Conference on 8th February 2023 by Nathan O'Dell, Head of Retail Marketing Communications & Demand Generation, EE.
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