In-Store Insights - Issue 42 by POPAI UK & Ireland

Reports include:

• SHOPPER INVESTIGATION - Easter
  What prompts our Easter purchases to drive a sweet surge in sales? We delve into seasonal shopper behaviour.
  
  
• INDUSTRY REPORT - Spotlight on Sustainability
  What role does P-O-P play in a brand's sustainability credentials, and how can CSR activity be better communicated?
  
  
• GLOBAL TRENDS - How Coronavirus will change the way we shop
  Retailers are facing new challenges created by COVID-19. Will it change the very nature of the way we shop?