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IN-STORE INSIGHTS - ISSUE 42 BY POPAI UK & IRELAND

Reports include:

  • SHOPPER INVESTIGATION - Easter
    What prompts our Easter purchases to drive a sweet surge in sales? We delve into seasonal shopper behaviour.

  • INDUSTRY REPORT - Spotlight on Sustainability
    What role does P-O-P play in a brand's sustainability credentials, and how can CSR activity be better communicated?

  • GLOBAL TRENDS - How Coronavirus will change the way we shop
    Retailers are facing new challenges created by COVID-19. Will it change the very nature of the way we shop?

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