How brands can 'own the moment' with seasonal by Dunnhumby
"How brands can 'own the moment' with seasonal and category events"
- How to enrich campaign media planning by mirroring the mood of the nation.
- Brand collaboration; key to campaign success.
- The evolution of in-store media and the post-covid omnichannel shopper.
This presentation was originally given at the POPAI Retail Marketing Conference on 8th February 2023 by Sophie Kennedy-Cooke, Media Planning Manager, Dunnhumby.
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