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IN-STORE INSIGHTS - ISSUE 33 BY POPAI UK IRELAND

Welcome to the first In-Store Insights of 2018. And with the New Year comes a brand new look for us, reinforcing our focus on research reports and POPAI insights. The makeover reflects the contents – useful, practical and insightful – covering different sectors, categories and shoppers. But our concentration remains firmly on the same thing: enhancing the total shopper experience.

Thanks to everyone who attended the Retail Marketing Conference in February at the London Stadium in Stratford. We’re looking forward to announcing the POPAI Awards 2018 nominations at the Retail Design Expo in May – always an exciting event on the POPAI calendar. We hope you enjoy our new-look issue, where as ever we’ll be sharing our most recent reports and research.

Christmas may seem a long time ago, but retailers are still feeling the effects of their festive successes or disappointments. While the focus is often on big department stores, we’ve turned our spotlight onto small format stores, to discover how they fare amongst the big hitters. Find out on page 5.

And is your New Year’s resolution a thing of the past? Or are you standing firm? Either way, the chances are you’ll have been hit by a winter cold, cough or even flu somewhere in the season. With more of us trying to either get healthy or stay healthy, the health and wellbeing sector comes to life at the start of the year. But which retailers are in the best shape? We find out on page 13.

Small products can often give retailers, brands and suppliers big headaches. They’re fiddly, difficult to merchandise and present a whole set of challenges to be overcome. But just how to do this? We explore the issue on page 19.

There’s an interesting battle going on between online and physical retailers which has seen the birth of some new phenomenona and the rise of others. As bricks-and-mortar retailers seek to offer customers something they can’t find online, and e-tailers seek to offer a more tactile experience, the experiential retail approach has matured into a more practical sales tool, using real-world contexts which are spanning the digital-physical divide. We investigate further on page 27. 

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