Not another flavoured gin by Diageo & TracyLocke
"Not another flavoured gin - How Gordon's merged data & creativity to win new shoppers".
- Putting an occasion at the heart of every activation to drive penetration.
- Winning new shoppers in a post-lockdown category slump.
- Finding creative freedom within an iconic brand world.
This presentation was originally given at the POPAI Retail Marketing Conference on 8th February 2023 by Alex Haslam, Head of Category Development, Diageo GB and Katy Brown, Strategy Director, TracyLocke Europe.
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