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INSIGHT INTO GLOBAL LOTTERY POP AS A BRAND BY FASTRAK

A presentation that provides insight into ?global lottery POP as a Brand:

  • Traditional vs. technology in the lottery brand environment
  • Consumer experience – delivering the message
  • Recognising lottery as a brand category and an insight into the brands POP needs 

Originally presented by Mike Wilkinson, Sales Director at Fastrak Retail Services on at the Irish In-store Seminar in Dublin on the 17th September 2015. 

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