Author: Fastrak
Document Type: Presentation
File Size:
Publication Date: 17 September 2015
A presentation that provides insight into ?global lottery POP as a Brand:
- Traditional vs. technology in the lottery brand environment
- Consumer experience – delivering the message
- Recognising lottery as a brand category and an insight into the brands POP needs
Originally presented by Mike Wilkinson, Sales Director at Fastrak Retail Services on at the Irish In-store Seminar in Dublin on the 17th September 2015.
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