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INSIGHTS
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IN-STORE INSIGHTS - ISSUE 44 BY POPAI UK & IRELAND
Reports in this issue:
SHOPPER INVESTIGATION
– Click & Collect.
A trend which is booming – what opportunities does this present to retailers?
eSTOREDITS X DISPLAY INVESTIGATION
– E-commerce.
Exploring retailers’ online presence, we ask: who is on it online and who needs a reboot?
SHOPPER SEGMENTATION
– Gardening.
What are the typical types of gardening shopper? Our report looks at the eight most common.
GLOBAL TRENDS
– Future-proof Formats.
How can physical retail weather the COVID storm? We explore how retailers can future-proof their formats.
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