IN-STORE INSIGHTS - ISSUE 44 BY POPAI UK & IRELAND

Reports in this issue: 

• SHOPPER INVESTIGATION – Click & Collect.
  A trend which is booming – what opportunities does this present to retailers?
  
  
• eSTOREDITS X DISPLAY INVESTIGATION – E-commerce.
  Exploring retailers’ online presence, we ask: who is on it online and who needs a reboot?
  
  
• SHOPPER SEGMENTATION – Gardening.
  What are the typical types of gardening shopper? Our report looks at the eight most common.
  
  
• GLOBAL TRENDS – Future-proof Formats.
  How can physical retail weather the COVID storm?  We explore how retailers can future-proof their formats.