A presentation looking at the power of the pop-up store.
It looks at :
- Repositioning the relevance of Bricks and Mortar Shopping through an interactive and experiential approach
- Leveraging a 360 communication platform to drive POP UP communication and engage audiences
- Ensuring the relevance of this consumer touch point in the ever growing OMNI channel retail
Originally presented by Amelia Macdonald, Head of retail Experience and Catherine Mugnier, Retail Experience Manager both from collar at POPAI Retail Marketing Conference on 13th February 2020.
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