Shifting preconceptions by GDR Creative Intelligence

Shifting preconceptions: Communicating brands in unexpected ways

  • Brands are bending the rules to jolt customers into reassessing their offerings
  • Mastering the double-take
  • A new wave of communication that is shaking up the retail world
  • Examples include unusual store fittings to controversial partnerships 

Originally presented by Martin Reid, Innovation Researcher at GDR Creative Intelligence at the POPAI Shopper Seminar on the 30th June in London.

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