Author: GDR Creative Intelligence
Document Type: Presentation
File Size:
Publication Date: 30 June 2016
Shifting preconceptions: Communicating brands in unexpected ways
- Brands are bending the rules to jolt customers into reassessing their offerings
- Mastering the double-take
- A new wave of communication that is shaking up the retail world
- Examples include unusual store fittings to controversial partnerships
Originally presented by Martin Reid, Innovation Researcher at GDR Creative Intelligence at the POPAI Shopper Seminar on the 30th June in London.
NOTE: There is only a member version of this document available. To access this login and/or become a POPAI Member.