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TRANSFORMING GUEST ENGAGEMENT AT MERLIN BY MERLIN ENTERTAINMENTS & BANNER MANAGED COMMUNICATION

This presentation looks at the extraordinary story of improving experiences and revenues for one of the World’s largest visitor attraction groups - Merlin Entertainment.

It covers: 

  • The commercial and operational challenges of guest queues facing Theme Parks
  • A revolutionary approach to providing a solution
  • How digital technology and human behaviour intelligence to transform guest experiences
  • Beyond queue management
  • The opportunities for real-time marketing

Originally presented by Richard Sheppard, Customer Engagement Manager, Alton Towers Resort at Merlin Entertainments and Barry McPhillips, Multichannel Solutions Director at Banner Managed Communication at the POPAI Autumn Seminar on 1st October 2015 in Manchester. 

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