Heineken: Cruzcampo x Tesco Exclusive Launch – Driving Unmissable Visibility by Heineken
A presentation about the Cruzcampo exclusive product launch in 2023.Spanish lagers is driving category growth and this presentation looks at a shopper-first campaign with Tesco that included multi-touchpoints including out of home, instore digital screens and a gift with purchase. The campaign became Tesco’s most successful NPD launch in 2023, reached nearly 16m homes and 1 in 3 of Tesco shoppers that consumed the media campaign went on to make a purchase.
Originally presented by Charlie Hartley, Marketing Activation Controller, Heineken at the POPAI Summer Seminar on the 11th July 2024.
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