Author: POPAI UK & Ireland
Document Type: Insights Report
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Publication Date: 30 September 2024
Artificial Intelligence (AI) is reshaping the retail and shopper marketing landscape, and the transformation is happening fast. From personalised shopping experiences to hyper-efficient operations, AI is not just a buzzword - it's the competitive edge that agencies, brands and retailers need today.
This guide will take you through the most impactful AI innovations in retail, how they are being used in stores, and why now could be the time to embrace this game-changing technology. Whether you are aiming to enhance customer engagement, streamline processes or boost profitability, AI could be the key to future-proofing your retail strategy. Let’s dive in!
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