J&J: driving the kids’ category in Boots by Johnson & Johnson
"J&J: driving the kids’ category in Boots”
- Educating parents on the benefits of the kids’ category to prevent early trade up, using tactical activations.
- Driving footfall in store to give a reason to go back to Boots post pandemic.
- Encouraging interaction with a playful creative concept and 360 engagements.
This presentation was originally given at the POPAI Retail Marketing Conference on 8th February 2023 by Helen Onions, Senior Shopper Marketing Manager at Johnson & Johnson and Laura Jones, Account Director at Multiply.
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