We have revised the format of the publication with the
intention of providing a space for insight, analysis and research that is
relevant, challenging and includes a diverse range of perspectives, critical
commentary, reviews, and theoretical contributions.
Our revised format has been developed with the aim of
publishing high-quality research and expert knowledge on major industry topics
that will bring practical bene ts to our readers, to help improve knowledge and
skills, inform discussions, presentations and projects, and underpin the
industry’s relentless quest for improving effectiveness at the
We have placed a stronger emphasis on delivering
insight, analysis and research that is related to the shopper’s path to
purchase, as well as being more representative of the wealth of resources that
exists within the industry, as we’re conscious that many of the day-to-day
in-store challenges require practical insight to help inform solutions.
The aim is to bring all this together into one place
to create a series of standalone journal-style reports to help you better meet
the challenges of modern retail marketing. This open-minded stance towards how
we compile our reports means that we will tackle topics of interest in real
depth in a way that demonstrates authority, impartiality and practical
Ultimately, the new format In-Store Insights will be
focused on bringing you more fundamental and practical insights and research
from POPAI and a wealth of other industry sources, as well as sharing
recommended best practice through educated analysis of existing case studies.
In-Store Insights will continue to be published four times a year.
We hope you enjoy this new-look In-Store Insights and find
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