We have revised the format of the publication with the intention of providing a space for insight, analysis and research that is relevant, challenging and includes a diverse range of perspectives, critical commentary, reviews, and theoretical contributions.

Our revised format has been developed with the aim of publishing high-quality research and expert knowledge on major industry topics that will bring practical bene ts to our readers, to help improve knowledge and skills, inform discussions, presentations and projects, and underpin the industry’s relentless quest for improving effectiveness at the point-of-purchase.

We have placed a stronger emphasis on delivering insight, analysis and research that is related to the shopper’s path to purchase, as well as being more representative of the wealth of resources that exists within the industry, as we’re conscious that many of the day-to-day in-store challenges require practical insight to help inform solutions.

The aim is to bring all this together into one place to create a series of standalone journal-style reports to help you better meet the challenges of modern retail marketing. This open-minded stance towards how we compile our reports means that we will tackle topics of interest in real depth in a way that demonstrates authority, impartiality and practical usefulness.

Ultimately, the new format In-Store Insights will be focused on bringing you more fundamental and practical insights and research from POPAI and a wealth of other industry sources, as well as sharing recommended best practice through educated analysis of existing case studies. In-Store Insights will continue to be published four times a year.

We hope you enjoy this new-look In-Store Insights and find it informative. 

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