Author: Beiersdorf
Document Type: Presentation
File Size:
Publication Date: 3 November 2016
Originally presented by Paddy Carmody, Marketing Manager at Beiersdorf at the Irish Shopper Seminar on the 3rd November 2016 in Dublin.
Think Global, Act Local:
- Implementing a successful localisation strategy
- Benefits of acting local
- Case study of Nivea campaign and football sponsorship in Ireland
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