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THE 'LIDL EFFECT' ON PRIVATE LABEL BRANDING BY 1HQ

A presentation that looks at Millennials and grocery and the effect of discounters on mainstream grocery stores and own-label products. It covers: 

  • External forces impacting grocery retailers
  • A shopper that is willing to trade up and trade down depending on the perceived brand value
  • The millennial shopper
  • A customer-centric grocery model
  • Private label shoppers
  • Different retailers, different store brand strategies?

Originally presented by Mark Artus, CEO of 1HQ at the POPAI Winter Seminar on the 3rd December 2015.

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