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INTERNET OF THINGS - MARKETING THE INTANGIBLE BY VODAFONE AND HAYGARTH

A presentation looking at Internet of Things.  

It covers:

  • Creating disruption and engaging shoppers
  • Demonstrating a clear role for Vodafone
  • The importance of a flexible solution for a growing category

Originally presented by Lucy Ryder, Brand Manager - Retail Channel Marketing, Vodafone UK and Katie Scott, Associate Director, Haygarth at POPAI Retail Marketing Conference on the 7th February 2019.

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