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IN-STORE INSIGHTS MAGAZINE - ISSUE 29 BY POPAI UK & IRELAND

As we turn our thoughts towards spring, it’s clear that this year has started with a degree of uncertainty across the globe. But in these changing times, POPAI is proud to stand firm. We are celebrating 25 years of serving the P-O-P industry, and we’re planning to continue our dedication to enhancing the shopper experience and sharing best practice across the industry.

In this first issue of 2017, we open with our latest shopper investigation into discount retailers on page 5. Following their rise in recent years they have well and truly hit the mainstream – but what are they offering shoppers today and to what extent do they feature in our shoppers’ baskets?

You may have already planned your summer holiday, but will you be tempted into the retail haven of travel hubs before you set go? On page 13 we find out which trends are shaping the sector, and what brands and retailers should be considering for successful in-store activations.

Our second Storedits report focuses on health and beauty – is there more to this sector than meets the eye? It seems that looks really do matter when brands are communicating to shoppers across different stores. Find out on page 19 what we discovered when we visited 50 stores and analysed 300 images of P-O-P.

We have had the days of multi- and omni-channel, but maybe now is the time to consider the customer journey outside channels. GDR Creative Intelligence examines this in its latest Global Retail Trends report, Post-Channel Retail, on page 25. 

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