As we turn our thoughts towards spring, it’s clear that this year
has started with a degree of uncertainty across the globe.
But in these changing times, POPAI is proud to stand firm. We
are celebrating 25 years of serving the P-O-P industry, and
we’re planning to continue our dedication to enhancing the
shopper experience and sharing best practice across the
In this first issue of 2017, we open with our latest shopper
investigation into discount retailers on page 5. Following their
rise in recent years they have well and truly hit the mainstream
– but what are they offering shoppers today and to what
extent do they feature in our shoppers’ baskets?
You may have already planned your summer holiday, but will
you be tempted into the retail haven of travel hubs before you
set go? On page 13 we find out which trends are shaping the
sector, and what brands and retailers should be considering
for successful in-store activations.
Our second Storedits report focuses on health and beauty – is
there more to this sector than meets the eye? It seems that
looks really do matter when brands are communicating to
shoppers across different stores. Find out on page 19 what
we discovered when we visited 50 stores and analysed 300
images of P-O-P.
We have had the days of multi- and omni-channel, but
maybe now is the time to consider the customer journey
outside channels. GDR Creative Intelligence examines this in
its latest Global Retail Trends report, Post-Channel Retail, on
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