In-Store Insights - Issue 48 by POPAI UK & Ireland

In this issue: 

• Shopper Investigation - Mobile Phone Shops
  In this essential category, which retailers are making the right call?

• Storedits - Consumer Electronics
  Exploring the new era of everyday electronics.

• Shopper Segmentation - Toys
  Our report investigates the wide range of shopper types in this category.

• Global Trends - Permanent Pop-up Mentality
  How using the pop-up store playbook provides renewed experiences for shoppers.