Author: POPAI UK & Ireland
Document Type: Insights Report
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Publication Date: 31 July 2025
In today’s competitive retail landscape, physical displays and P-O-P solutions must do more than just present a product – they must tell a story, spark emotion, educate, and drive action.
While many displays share similar objectives – such as creating stand-out in-store presence, launching new products, demonstrating functionality, or ultimately increasing conversion – these goals often manifest differently depending on the sector. The nuances of execution and emphasis vary significantly, depending on the category’s shopper dynamics, product complexity, and retail context.
This report explores how sector-specific demands shape the marketing objectives behind Award winning displays. By reviewing top-performing, winning entries from the POPAI Awards over the past two to three years, we have identified recurring themes, strategies, and design principles that contribute to success.
Read the full report below!
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