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DISPLAY BEST PRACTICE - DIGITAL BY POPAI UK & IRELAND

The fourth in our series of Display Best Practice reports explores the role of digital display. 

While an increasing number of brands and retailers are now incorporating digital elements, there are some truly outstanding examples, which have been recognised in the POPAI Awards. 

Here, we look at which brands have embraced the technology to best effect, finding the finest exemplars of digital excellence. 

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